SLADDA for Bonnie


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Storyboard Text

  • Bonnie is looking to get a bike. Her kids have recently learned how to ride, and she thinks it might be a fun family activity. Riding to the grocery store seems romantic and European, and in West Seattle the rides are quiet enough for her to feel comfortable. Plus, maybe she could ride to work when it’s nice out.
  • She asks around, but her friends aren’t any help. Some of them are like her, completely clueless. But the ones who are into biking are way more into biking than Bonnie. The number of choices is overwhelming.
  • She googles around, but the cycling resources are really built for enthusiasts, not her.
  • Bonnie goes to a bike shop, but she balks at the price for an entry level bike. Plus, the gear and everything else just feels too intense for her level of commitment.
  • Bonnie really hasn’t gotten any further to finding what she needs. She feels like she’s not getting anywhere.
  • She comes across a series of ads for the SLADDA bike. It seems perfect. It’s simple, functional, requires no maintenance, and it is beautifully utilitarian. This is the bike built to fit her life.
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