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  • Rachael is selling sweatshirts
  • Utility is the state of being useful, profitable, or beneficial.
  • Making a product ready for consumption
  • Sweatshirts are made in a factory
  • Increasing attractiveness by changing location 
  • Sweatshirts are sold in a store.
  • Economic Utility
  • When the product is most popular
  • Sweatshirts are popular year round but mostly in the winter/fall
  • Form Utility
  • The info you give the consumer with the product
  • You give the buyer the price and material of the sweatshirt
  • Place Utility
  • includes payment methods for the product
  • Time Utility
  • Information Utility
  • Possession Utility
  • You can typically pay using cash, credit, or debit
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