Web Attribution
Updated: 6/12/2020
Web Attribution
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Storyboard Text

  • Scene 1 - Introduction
  • Who is Aliya
  • Scene 2 - Potential Advertiser's Problem
  • Advertisers want to understanding the effectiveness of their TV Campaign
  • Scene 3 - Web Attribution - a new solution
  • Linking website traffic to a TV campaign to understand the value it’s driving
  • Team Role Her team Aliya's passion triggers in Sky and MET team
  • Scene 4 - Web Attribution in Use Cases
  • The current state of playOff the shelf options and limitations Specific advertisers which are missing out and need a new solution
  • Scene 5 - Getting Set Up
  • Web Attribution measures the incremental efDeterministic approach - closes the loop with a direct match between data setsMeasures mid funnel ‘Consideration’ &‘Intent’ goalSimple & secure process via Sky &our 3rd party partners
  • Scene 6 - Benefits and Key Takeaway
  • Full post campaign evaluationstudy: exposed v unexposed Mid funnel measures: incremental visits, new visitors, visits to specific pagesLower funnel measures: incremental baskets, & transactionsSet up support from Sky &digital partners No charges for web attribution during trial phase
  • Offering Free Trials - what is currently live and coming soon - what should they expect
  • Link here with Call to Action
  • Sign a Data Sharing Agreement (DSA) with SkyLet Sky tag your website Adjust your web site T’s & C’sGenerate sufficient web traffic for a campaign to be measured
  • 4 points slide
  • The trial isn’t just for customers of Adobe. It’s open to all.The trial will cover Linear,AdSmart & VOD campaignsWeb Attribution measures the incremental effect of TV, not just total web traffic
  • Why you would want it and what next
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