Assignment Week 3

Assignment Week 3
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More Options: Make a Folding Card




Storyboard Description

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Storyboard Text

  • Attention
  • An ad about 'Financial Truth', sounds to good too be true.
  • Interest
  • 'Financial Truth' upcoming webinar offering free advice to traders & investors. * experts in the field * industry experience
  • Desire
  • I'm tired of surfing the net and need some help.
  • Peter the trader is surfing the net looking for information about futures and options but is unsure on the right course for him given his circumstances. He reads an ad about free expert advice.
  • Action
  • Wow! This is useful information and my question was asked right away.
  • Clicking the ad directs Peter to a website that highlights a free webinar that is offering a 'ask an expert' a question. Peter is looking for a course on futures & options but doesn't know which one is best.
  • Onboarding
  • I'll take the course intro to financial futures.
  • Peter is overwhelmed by all the information on the net and he his worried that he might take a course that is not right for him.
  • Retention
  • This course deserves a 5 star rating!
  • Peter clicks the ad and is directed to an Unbounce.com page that asks for a sign-up to attend the webinar. Peter signs-up, attends the webinar and asks several questions.
  • The 'Financial Truth' webinar expert mentions available courses, which Peter reviews and subsequently signs-up for a course on introduction to financial futures.
  • Peter takes the course, is impressed with the content and is offered a discount of 20% on any future courses offered on the site. Peter rates the course on the site and discusses his happiness with taking the course on the online forum.
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