UXA Storyboard

UXA Storyboard

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  • Katherine is going to a networking event this week, but she's having a hard time finding the right outfit to wear. Even though she as a ton of clothes, she doesn't like anything in her closet anymore. She needs a complete wardrobe overhaul, but as a busy student, she hasn't been able to find the time to go shopping. 
  • In between classes, she goes online to look at suit dresses. She isn't sure where to look, so she goes to Google Shopping to see what she can find. A suit dress pops up that looks very professional. There are many good reviews, but she isn't familiar with the brand to be confident in the fit. She sees that the website offers a feature to hold the item in the store for her. She reserves it and goes to the store to try it on during her break.
  • The store is crowded as usual and she's worried she won't make it back to her class in time. But she's pleasantly surprised to see that the store has already reserved her suit dress in a dressing room. As a busy student, she appreciates features that save her time. She tries on the dress and is very happy with the quality, style, and fit. Even though the item is a bit expensive, it meets all her needs. She knows it's worth the investment, and she thinks she may have found her new favorite brand.
  • Katherine is able to make it back to her class in time. Shopping can sometimes be stressful for her, but the experience at the store was so nice and easy. She feels like she has accomplished a lot today, and she can't wait to meet new people at the networking event later in the week.
  • The event has arrived and Katherine is feeling very confident in her new suit dress. She has a great time and has made a ton of connections. Many people compliment her on her outfit and asks where she purchased it. She feels very good about herself and is more than happy to share the information about her new favorite store to her new friends. 
  • A few days after the networking event, Katherine receives a phone call from one of the event coordinators. She made such a great impression and they have asked her to come in for an interview with one of the companies they work closely with. She is thrilled.  
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