Paul Smith Storyboard

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Storyboard Description

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Storyboard Text

  • Surprise!
  • Susan (56) is sitting and reminiscing her childhood memories with her sister and talking to the person behind the camera. She is talking about how they used to fight all the time and her little sister annoyed her and embarrassed her all through school and college.
  • She particularly remembers one incident where it was her 10th birthday and her sister Karen walked into the party wearing Susan's favourite dress and Susan started crying hysterically and everyone made fun of her. Sound effects: People laughing and a party song playing in the background
  • As she is describing that, Karen (53) walks in the room saying "Surprise!" and Susan is surprised to see her and asks what she is doing here? They hug each other. Music: Upbeat instrumental music playing in the background
  • #ShareOfLove
  • *Paul Smith Logo*
  • Voiceover (Karen): This is a little something for always letting me have your share of chocolates, clothes, and love. I couldn't have hoped for a better person to share my life with. Music: Upbeat music becomes a little louder as the dress in the gift box is displayed
  • Susan and Karen taking a stroll through the town feeling good in their new Paul Smith clothes and feeling like they are little girls again Music: Country music playing in the background
  • The Paul Smith logo along with the Campaign name appears as the music fades out
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