Marketing
Updated: 1/18/2021
Marketing

Storyboard Text

  • Dunkin
  • Product
  • I love the Peppermint mocha latte! Its available in both hot and iced and is perfect for the winters!
  • Dunkin
  • Form Utility
  • We serve this drink hot and cold! The whipped cream and mocha drizzle on the top is my favorite part
  • Place Utility
  • New Peppermint Mocha Latte!
  • Dunkin App
  • Dunkin
  • The product I chose is the Peppermint Mocha latte at Dunkin Donuts. It is available during winter seasons. Teens and adults love it and it is one of Dunkin's most beloved products . It helps bring the wintery feel and warms you up.The product I chose is the Peppermint Mocha latte at Dunkin Donuts. It is available during winter seasons. Teens and adults love it and it is one of Dunkins most beloved products
  • Time Utility
  • I'm so happy it's Christmas! Im really craving a hot drink right now though.
  • We should go get a Peppermint Mocha latte from Dunkin! It'll warm you right up.
  • You can pay here with cash, credit and debit. You can pay online as well/.
  • The Peppermint mocha latte is made out of many things. The flavor swirl is a mixture of rich chocolate and cool mint. This flavor swirl is added into coffee and milk, and topped with whipped cream, hot chocolate powder and mocha drizzle. Its flavor is what makes it unique.
  • Possession Utility
  • You can get this product at Dunkin Donuts stores. You can go in or even order through the drive-thru. Another way to order is through the Dunkin app or even through second-party apps like Doordash and Grubhub.
  • Information Utility
  • Wow dad! ;Look at that new Dunkin Drink!
  • The Peppermint Mocha Latte is not available throughout the year. It is available from November to January as a part of the winter flavors. I feel as if this decision is really smart as it makes the drink feel more exclusive. This drink sells the most during christmas as people want to feel the festive spirit .It also sells a lot on snowy mornings as people feel lazy to make their own coffee on their way to work.
  • The latte can be bought from the Dunkin app online or even in store. It costs $3-$6 depending on the sizes. It costs this much because of all the components in it. You can pay for it by credit, debit and cash.
  • Dunkin advertises in many ways. It has ads on cable TV and youtube, along with posters around their stores . They use the theme of christmas to get their customers to buy the drinks. They also make the drinks look warm during winter. People like to buy this over Starbucks as it is cheaper.
  • I saw the same ad while watching youtube! It certainly brings the Christmas spirit.