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Prada Tactics
Updated: 8/17/2020
Prada Tactics
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Storyboard Text

  • The Store has no outdoor signage. There's nothing that indicates that it's even a store.
  • GROCERY
  • ARCHIES
  • Does this building not have a name??
  • 1
  • This creates an illusion that they aren't trying to sell to just anyone who walks in off the street. You have to know it's there or you miss it.
  • GROCERY
  • I think I should check this out!
  • 1
  • ARCHIES
  • GROCERY
  • This enhances it's mystique feel and sense of exclusivity . Consumer, who may feel uncomfortable with being excluded, will more be likely to visit the store and make a purchase. And thus fooled!
  • Wow, I'm so smart - it's a store!
  • 1
  • ARCH
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