Proud Latina

Proud Latina
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Storyboard Description

Working in a retail store, where people from all around the country shop the goal is to make every customer aware of different programs within the store. One program I was advertising was our TJX rewards/ credit card, after signing up you receive 10 percent off your purchase. While translating the speech in spanish, a elderly caucasian lady yelled while " THIS IS AMERICA SPEAK English". This made me feel degraded because speaking my language in a country I was born and being judge upon it was outrageous. I was shocked for about five minutes because I have never experienced bias comment that was discriminative. This comment suggests that a group of people shouldn't be aware of the promotion that was being advertised.

Storyboard Text

  • MARSHALLS
  • Atencion compradores, no se olviden que puden ...
  • SPEAK ENGLISH, THIS IS AMERICA!
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