Tropicana CaseStudy Storyboard

Tropicana CaseStudy Storyboard

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Storyboard Description

Tropicana CaseStudy Storyboard

Storyboard Text

  • Tropicana is not Just Florida
  • Where's all the OJ?
  • Can we do anything?!
  • Tropicana is directly linked to the world’s supply of oranges and other fruits whose production and yield are susceptible to various forms of diseases, invasive species, and climate change.
  • Find the Bad Trees Quicker
  • The global supply of orange and citrus crops are dealing with the HLB bacterial pathogen outbreak with no cure in sight. Since its first reported HLB case in Florida back in 2005, the disease along with other factors, has led to a 50% decline in the U.S. orange juice market. Florida orange production has declined by 70%.
  • Sharing is Caring
  • The biggest impediments to successful cure are “the inability to culture the bacteria in the laboratory, the lack of advanced diagnostics for early disease detection, and the absence of standardized research methodology that would improve the comparability of results across studies.
  • The Future will be Ripe
  • Develop field ready GC/DMS biophotonic technology to accurately collect and analyze the health of crops in real-time. Use the power of analytics to improve the speed, accuracy, and implementation of cures around the world.
  • Support effective communication of results to or farming communities, the scientific community, and global organizations at large.
  • Tropicana will lead the way in combatting this global epidemic so our children will be able to taste the wonders of natural Orange Juice.
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