Once there was a girl named Arachne. She was a skillful weaver.
Crowds started to form to see Arachne weave. "Athene herself must have taught the skill to her!", they would say. One day, an old woman came to see her weave. "Bah! No way She is equal to the great Athene!", she said.
Stupid old woman! How dare you speak to me that way! I am in fact greater than Athene!
I can beat you any day!
I must challenge you to a weave off. We will see who is better.
There, there. You shall only live with a memory of your loss, but for your punishment you shall be turned into a different being.