AIDAOR Storyboard for MitesSuck

Updated: 7/29/2020
AIDAOR Storyboard for MitesSuck

Storyboard Text

  • Attention
  • Bert Beekeeper: I use MitesSuck.
  • Bert, you used MitesSuck to find the best Varroa treatment?
  • Interest
  • MitesSuck:Varroa Management Made Easy
  • A fast and easy way to find the best treatment for mites. That's interesting!
  • Desire
  • MitesSuck:Varroa Management Made Easy
  • I wish I had a better way to decide which treatment is best. And my bees didn't do so well last year.
  • Beth the Backyard Beekeeper sees a post on Facebook from her beekeeping friend that he used a website called MitesSuck to choose a treatment for Varroa mites. She asks him about it the next time they talk.
  • Action
  • 5 mites per 300 bees during population increase. That's 1.6% with the risk level "Caution". Let's see which treatments it suggests.
  • Varroa management is a major concern for beekeepers. The MitesSucks website explains it helps select treatment options based on state-of-the-art IPM methods. That piques Beth's interest.
  • Onboarding
  • That was easy and helped me a lot. I think I'm going to use this again.
  • Selecting a Varroa treatment is quite complex and can be overwhelming for hobbyist beekeepers like Beth. She also worries she might loose a colony if she doesn't manage Varroa properly.
  • Retention
  • You should try MitesSuck. It's great!
  • MitesSuckMite level: 1.6%Risk level: Caution
  • On the MitesSuck website, Beth fills out two simple forms to assess the risk of mite damage or colony loss and to get treatment suggestions. It's free, and she doesn't have to create user account.
  • After Beth got the risk assessment and treatment suggestions, she can register for a free 30-day trial and create a user account. This allows her to save the data she entered and track mite levels over time.
  • MitesSuckRegister for a free 30-day trial.
  • Beth now records the mites counts in MitesSuck every time she samples her two colonies. She also tracks the treatments she applies. And she tells other beekeeping friends how much she likes MitesSuck.
  • MitesSuckMite levels improved.