Loyalty user jorney

Loyalty user jorney

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Storyboard Description

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Storyboard Text

  • John comes to the XYZ shop. He is a member of XYZ loyalty.
  • Payment moment
  • Hi, John! Looks like you in ABC Shop. Want to pay?
  • Swedbank Wallet
  • Confirm
  • John is going home happy
  • He wants to pay with Swedbank Wallet for his stuff because he doesn't carry his plastic cards with him.
  • Few days after...
  • John takes his phone and attaches it to POS terminal same way as an NFC card. His loyalty discounts apply automaticly
  • The offering
  • Hi John! We think that you like cheese very much as you buy it frequently. We have an instant discount -10% for you for the next hour to try the new cheese brand! Order it now. Pick up later or we can make a delivery for 1EUR. Yours, XYZ Shop
  • SwedbankWallet
  • John received his receipt via email that is provided by Wallet. He just had collected some bonus points also.
  • John is at home. He receives a notification in Swedbank Wallet.
  • John loves cheese indeed and appreciates the offer, because it is very well targeted and is truly made just for him.
  • Order now
  • The end
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