Marketing plan

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  • Technological trends Laser treatment for pimples Facial treatments IOT Online distribution
  • Social trends Healthy living Grooming standards Class of working women
  • Strenghts Owner personality Experienced staff Personal network Competitive pricing Quaitlity service
  • Weakness Remote location Late entrant Limited capacity Digital presence No separate marketing budget
  • Oppurtunities Tap local markets by offering complementary services Introduce internships Increase distribution channels
  • Threats Home beauty services Low switching cost Frontal attack by market leader
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