Nike- Findyourathlete

Nike- Findyourathlete

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Storyboard Description

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Storyboard Text

  • Hey guys, it is Callux here! Today Nike have challenged me to find my inner athlete and they are encouraging millennials to participate in a sporting activity of their choice, so get your friends together and find your athlete!
  • Now it is time to get ready and of course, I will be wearing my Nike Metcon 3 trainers as they are so comfortable! 
  • I love meeting up with friends to play sports as it is so much fun, and it is a great way of keeping fit.
  • The influencer begins the ad by introducing what the video will consist of and mentions the sponsorship with Nike- to ensure legality. Estimated duration: 1 minute
  • The influencer is getting ready to play tennis and indirectly promotes a Nike product. Although promoting a product is not the aim of the advertising campaign it shows the influencer getting ready with Nike to find his athlete through tennis. Estimated duration: 1 minute
  • The influencer talks about participating in sports with a group of friends in a positive way and highlights a few benefits, which aims to encourage viewers to do the same.  Estimated duration: 2 minutes
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