Framing
Updated: 2/16/2021
Framing

Storyboard Text

  • Alright now we're going to start with 50 push ups!
  • Wow I can't wait to be skinny after this :)
  • Oh no! I won't be able to do these push ups.
  • Almost half my viewers can't do this exercise.
  • Description:
  • Or...
  • Alright now we're going to start with 50 push ups!
  • Wow I can't wait to be skinny after this :)
  • Yay! I can do this if most people can; it should be easy!
  • Majority of my viewers can't do this exercise.
  • Framing refers to the way a problem is presented. If you present something to someone in a good way, they will think positively. If you present something to someone in a bad way, they will think negatively. In the first part of this example, the gym teacher on TV says that almost half the class can't complete the task, so the woman watching thinks she cannot too. In the second half, the teacher on the TV says most can do it, so the woman believes she can. It's all about how the gym teacher presents the exercise.