IMC plan
Updated: 5/18/2020
IMC plan

Storyboard Text

  • Scene 1
  • Scene 2
  • Scene 3
  • Pan at the lush Australian Outback.Zoom into Kangaroo discovering Milo in a glass of skim milk with milo product next to it.
  • Scene 7
  • Fragile Kangaroo takes a sip. Zoom into eyes of kangaroo.A sudden realisation that they just consumed one of the tastiest and nutritious drinks is apparent on their face.
  • Scene 8
  • Zoom out and Kangaroo is now much stronger and healthier.
  • Scene 9
  • Shot of Koala sneakily putting the Milo glass onto a kitchen bench next to skim milk carton and Milo product
  • Shot of confused Hugh Jackman finally finding the glass of Milo on his kitchen bench.Jackman takes a sip of milo, refreshed and exchales a large euphoric sigh and sticks his chest out and shoulders back (strength regained). Then Smiles.
  • Shot of Milo product with slogan with Milo colours and Hugh Jackman saying "Milo, perfect for you"