Overview: It was organized an event to present three revolutionary Apple products: a Widescreen iPod with touch controls, a revolutionary mobile phone and a breakthrough internet communicator
Objectives: to introduce a revolutionary mobile phone that put together in the same device and iPod, a mobile phone and an internet communicator.
Presentation: Steve Jobs started the presentation reminding the audience that Apple was responsible to introduce to the world some important products as Macintosh in 1984 and Ipod in 2001 and now (2007) Apple could put together 3 devices in a mobile phone (Iphone)
Conclusion: In 2007 it was showed to the world Apple three devices in one (Iphone). It was the day the phone was reinvented.