ENP PROJECT

ENP PROJECT
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  • Description
  • Description
  • Marshall Brown: Room 10 Madison Peak: Room 6 Gabe Landeskog: Room 3 Scott Lancey: Room 7
  • Target Market
  • KENDALL: "Hello, Gabriel Landeskog! My name is, Kendall, and I will be doing your yearly check today. I am also the CEO of Serenity and would like your input as a professional athlete. Follow me!"
  • Object/Need
  • ROOM 6 MADI. P
  • ROOM 7 GABE L
  • KENDALL: "More now than ever do people get less and less time sleeping. Not to mention that at least 1 in 3 people have a sleeping disorder preventing the little hours they barely get."   LANDESKOG: "Yeah tell me about it, I travel down to Toronto and have a 7am practice the next morning."
  • Competitive advantage
  • KENDALL: "See, Serenity provides medication to those who have sleeping disorders of all ages or want to enhance the proficiency of their sleep. For athletes like you and workers that want to be at their top performance" Nurse: Room 7 Landeskog. LANDESKOG: "MMM interesting. Like what would these products do? How would it help me?"
  • Seal the deal
  • KENDALL: It soul purpose is to prevent things such as snoring, sleep walking, and sleep apnea but also can serve a purpose in insomnia which is very common. Even if you don't have any troubles we still have products that can extend your time in stage four sleep, which as an athlete would help your body recover faster. LANDESKOG: REALLY? What about melatonin?
  • KENDALL: Yes, there are some products that also help sleep productivity. But what you don't know is that my company provides not only the medication but other by stand alone products and a complete course of action so that way one day you won't have to be on medication. It will train the brain, not prevent it to make things like melatonin naturally."
  • KENDALL: Looks like you are healthy, I'm gonna give you a free three day trial, and here is my business card for further information. LANDESKOG: Sounds good, I will be trying this out.
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