5.3 million tonnes of avoidable food waste a year*
Business strategy and idea
Food waste is a massive issue in the UK and generation edge male students are no different. To waste less, they need two things: strong motivation and relevant information.
* (Wrap, 2009)
My app, Just eat it, provides exactly that: firstly, motivation through collaboration and competition among friends, and secondly, information on how the food looks like when it's spoiled so they wouldn't waste good food just because it's past its use by date
Users combat waste in teams of two, building a streak of days without waste. If one fails, the team fails and starts from 0. Thus they can strengthen their relationships by building trust and save money at the same time.