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Storyboard Text

  • Start Customer Journey
  • Seek Adult Guidance
  • Joint Evaluation of Food Options
  • Baby Boy is experiencing a typical need state --  a physiological response and motivational trigger.
  • List it!
  • Baby Boy appeals to mom or other decision maker for input from a perceived authority figure. 
  • Seek Third-Party Input
  • The two people or family team are equally stressed about Baby Boy's food choice dilemma. 
  • Empower & Educate then Choose
  • Urgh, urgh, moan...groan. Love, like, dislike, disgust  & indifference. I don't know...I just deserve good food. 
  • HELP is on the way! My Body, My Food, My Fuel bot to the rescue.
  • Each food choice satisfies multiple needs: builds energy, preserves body and connects food-body-metabolic function.
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