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They got 5 groups of 9 students. Each group was shown 7 videos of car crashes. The differences between each group had a different verb in the questions.
Each group had to watch 7 videos of car crashes, they were then given a questionnaire about each video. They had to account the accident that had just happened and then answer the questions
The IV between all the groups was that they changed the verb in the question How fast was the car going when they... Contacted, hit, bumped, collided and smashed.
Verb Mean speed estimate (mph) Hit 34.0 Contacted 31.8 Smashed 40.8 Collided 39.3 Bumped 38.1
Some were staged so could accurately measure the speed: • The film of the car crash at 20 mph was estimated at 37.7mph • The film of the car crash at 30 mph was estimated at 36.2 mph • The two films of the car crash at 40 mph were estimated to be 39.1 and 36.1 mph.
This shows that changing the verb had an impact on the speed the participant estimated. This then influenced the particpant and suggests that leading questions can impact an eye witness.
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