When Alma climbed the shelf and was about to grab the doll was tense because the music got faster and super loud plus her hand was moving slow, so it was really tense.
The mood was happy at first, but when she was walking into the door the music changes plus it was dark inside so it set the scary mood
When she walked in the door a doll on a tricycle started to move fast towards the door. The toy was trying to get out the store and get out fast. This was foreshadowing because the toy is trying to get out for a reason, so maybe Alma has something coming for her.
When she turned around a doll that looked just like her came up from the window. this creates uncertainty because I wasn't sure at first why there was a doll looking just like her.
Alma got sucked into the doll and just like that it was over. It showed her eyes moving like she was still alive but couldn't move her body because she was inside of a doll.