Marketing

Marketing
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Storyboard Text

  • Advertisement (paid)
  • Did you know 15 minutes can save you 15% or more on car insurance?
  • I hate this commercial!
  • On Thursday, Jim sees an ad on TV for Geico insurance
  • Direct Marketing
  • Again?!
  • Save Money!!!
  • The next day, Jim gets an email from Geico.
  • Public Relations
  • That's fake!
  • We support military!!!
  • On Saturday, Jim sees an ad about how Geico is supporting military
  • Advertisement is a paid form of promotion. Examples of this type of promotion includes TV commercials, radio ads, and newspaper ads.
  • Sales Promotions
  • Geico Insurance
  • Direct Marketing is a type of promotion that is directly to the customer. It can come in the form of direct mail flyers, or emails.
  • Personal Selling
  • Public Relations is when the company uses the press or media to carry positive stories about the company.
  • The End
  • I saved 15% on car insurance!
  • Sales Promotion is the process of persuading a potential customer to buy your product. Example is a sale or a deal  a company has.
  • Save money! Get 15% off car insurance!
  • I guess
  • The next day, Jim is walking by Geico, when he decides to go inside.
  • Welcome! Come on in!
  • Personal Selling is the actual buying of the product or good. This could be face to face at a store, or online.
  • Jim decides to save 15% on car insurance.
  • It's a deal, then.
  • Jim is happy about his new insurance.
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