Visual Merchandising


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Storyboard Text

  • The art of displaying merchandise to enhance its sale to appeal is called "visual merchandising."
  • The easiest way to have exciting displays is to have a professional visual merchandiser to come in.
  • Less is more. A common mistake is trying to show too much at the same time
  • The pyramid effect helps visual merchandising. It attracts attention to the item on top of the pyramid.
  • Odd numbers are better than even. Asymmetrical arrangements are slightly off balance and keep the eye moving around to look at each frame.
  • Finally, repetition is key to visual merchandising. Using identical elements and repeating them over and over again creates a powerful display.
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