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Storyboard Text

  • Why are they talking about Mastercard at the movies?
  • This is advertising. It is paid promotion.
  • What is your job?
  • I participate in personal selling. I sell cars to people!
  • Should I buy oranges?
  • Yes, we are having a sales promotion. They are buy 2 get 2 free!
  • What's going on?
  • It's a charitable carnival. It's sponsored by Starbucks! It's public relations marketing!
  • I just got the mail. We got a catalog from Macy's.
  • Oh yay! I love direct marketing!
  • This candy store looks so cool inside!
  • This is visual merchandising. They're trying to attract your attention!
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