Pathos, Ethos, Logos

Pathos, Ethos, Logos
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  • Ethos
  • What makes these cars so special?
  • As the CEO of the Ferrari Company, I can assure you that any car you pick on this lot will have the best fuel mileage and horsepower.
  • Pathos
  • Is that so?
  • Not only that, but 15 percent of the total cost will go to the charity of your choice. You could become a helping hand.
  • Logos
  • Alright I'm listening...
  • And just so you know, we have generated around 3.44 billion dollars for our annual revenue in 2016.
  • The salesman notifies the customer that he retains authority as the CEO.
  • The salesman is using emotions and promoting generosity to prove his argument.
  • The salesman provides statistics about the annual revenue.
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