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Is the decline stage when products fail?
The decline stage happens because the product fails to attract new customers and loses its old customers. When the sales decrease, the product enters a the decline stage
So whats the decision point?
The decison point is when marketers make important brand-management decisions.
They attempt to reposition the product, make it popular again, have new promotions and pricing or make new technology.
Are there non traditional product life cycles?
Yes there are three of them which are Fad, Niche, and Seasonal.
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