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  • Is the decline stage when products fail?
  • The decline stage happens because the product fails to attract new customers and loses its old customers. When the sales decrease, the product enters a the decline stage
  • So whats the decision point?
  • The decison point is when marketers make important brand-management decisions. 
  • They attempt to reposition the product, make it popular again, have new promotions and pricing or make new technology.
  • Are there non traditional product life cycles?
  • Yes there are three of them which are Fad, Niche, and Seasonal.
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