TDM Video 1 - Personalization & Journey Maturity

TDM Video 1 - Personalization & Journey Maturity
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  • Three Deep history and how we've shifted our approach to address industry shifts and our POV on why personalization matters. 
  • Hi, I'm Dan.
  • Personalization Misconceptions - Personalization is more than just adding your customer's name to an email. Personalization is getting to know your customer and giving them useful & engaging content. 
  • Questions to ask to get started with personalization. 1. Do you understand your customer journey? What are the key impact points & are there opportunities? 2. Segmentation! What is your existing audience already doing? What has bubbled up that you can act against? 3. What channels are you planning to focus on? Email? Paid? Website?
  • 1. Do you understand your customer journey? What are the key impact points & are there opportunities? *Customer Journey Maturity Map*
  • 2. Segmentation! What is your existing audience already doing? What has bubbled up that you can act against? *Coffee mate or Red Wing for example... *
  • 3. What channels are you planning to focus on? Email? Paid? Website? *Email: Swap out content* *Paid: Unique messaging based on searches* *Web: Pop-up form based on website interactions*
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