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Storyboard Text

  • Approach
  • Craft fair at our mall all week!
  • A craft fair?
  • Mommy, can I go to the craft fair? Please?
  • Determine Needs
  • Mommy, can I look at the shiny things?
  • Shiny things over here! Crystals, jewelry and sculptures!
  • Demonstrate Product Features
  • I LOVE pink!
  • We have these beautiful pink necklaces and crystals; they will match your dress!
  • I don't know, it's alot to spend on a rock.
  • The Mall is using a cold call to inform potential customers that there is a craft fare. hopefully, it will draw more people to the mall.
  • Answering Questions and Adding Benefits
  • Can I have one PLEASE!
  • Not just a rock miss, this is genuine crystal! Top quality. Look at how happy they make her!
  • A vendor sees a little girl and assumes she likes shiny things. The girl is with her mother, so the mother will likely buy things for the daughter if she asks.
  • Close
  • Fine
  • But I NEED one!
  • You can't leave without this today! I do a sale just for you!
  • The vendor show the things he thinks the girl would like. He noticed the girl wearing pink, so he made and effort to point out pink things.
  • Follow Up
  • Mommey...
  • We will be back next month. We will have even more necklaces!
  • The vendor convinced the girl she needed one; then he had to convince the mother.
  • The vendor and the girl convince the mother to buy.
  • The vendor give the girl an incentive to come back knowing she will pester her mother.
  • Uhh
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