Week 3

Week 3

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Storyboard Text

  • Motivation and Need
  • My new outfit sure makes me feel more confident.
  • Learning and Conditioning
  • Wow, look at the cover of that magazine. She is gorgeous! 
  • Beliefs and Attitudes
  • I sure appreciate the smile you wear. You have great customer service. Thank you!
  • Needs motivate your behavior; you buy food when you're hungry, protective gear to stay safe, name brand clothes to look stylish, etc.
  • We gain decision- making information through media; advertising, consumer reviews, friends/family, etc.
  • If a company appears to share your same values they are more likely to attract your business.
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