There's an advert in the paper about an experiment regarding memory and learning at Yale University.
Sounds interesting! Let's sign up!
It is absolutely essential that you should continue.
AHHH! I CAN'T STAND THE PAIN!
You didn't really kill a man. Although 65% were prepared to...
Milgram advertised his study in a local newspaper in New Haven as a memory and learning experiment. 40 men aged between 20-50 signed up. They were paid $4.50 for turning up.
Participants were given the teacher role and a confederate was given the learner role. The teacher was told to administer an electric shock for every answer the learner got wrong. Volts went up by 15 and the maximum voltage was 450.
Participants were debriefed at the end. Milgram reported that participants were seen to "sweat", "tremble", "bite their lip", "dig their finger-nails into their flesh" and 3 even had "full blown uncontrollable seizures".