David and Goliath Chapter 4

David and Goliath Chapter 4
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  • 1. A bat and a ball cost $1.10 in total.  The bat costs $1.00 more than the ball.  How much does the ball cost?
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  • Gladwell launches into an exploration of dyslexia, specifically how its disruption to reading inhibits a child and creates much difficulty in their life. 
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  • Gladwell explains how difficulty can be desirable, explaining a cognition test that saw better scores when the font used was hard to read and forced participants to really consider the questions asked.
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  • David Boies had dyslexia, limiting his ability to read, but in exchange, trained him to pay attention to speech and developed a keen attention to detail in conversation, a skill that served well in testimonies of court and would never have developed without that difficulty.
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  • Gladwell mentions yet another example of desirable difficulty, this time focusing on Brian Grazer, a dyslexic whose poor grades led him to persuade teachers to give him higher grades through negotiation, polishing his skills in that area and allowing him to become the among the most successful movie produces.
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  • To create innovations, one must be disagreeable, leading to Ingvar Kamprad's mention for his idea for IKEA to use Polish labor despite it being deep in communist territory and people venturing there being declared a traitor, but he didn't care and developed a successful business because of his disagreeableness.
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  • The final of these examples is Gary Cohn, another dyslexic who tried to mask his disadvantage with various facades, proving most useful when pretending to be an options trader to land a job, a feat that would've never been accomplished without years of experience pretending because of his dyslexia.
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