Journey is looking to escape her daily routine with an annual trip with her travel mate. They need to feel connected with their destination before arrival and spend less time researching.
Product Experience
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There are so many customer reviews to sort through and remember when researching for trip activities. Hard to have a place to store information for later.
Problem Alieviated
Journey finds an app, J'tour, to help view customer reviews, offers chat forums for helpful hints, and customizes shareable itinerary.
Beneficial Outcome
By filling out a questionnaire, J'tour, is able to customize recommendations for travel itinerary. Displays customer reviews by utilizing icons and videos.
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"I get to chat with people who have been to where I want to travel. I can get personal recommendations before arriving."
Journey and her travel partner can plan a more local, authentic experience while traveling to a new destination.
