J'tour storyboard
Updated: 5/2/2020
J'tour storyboard

Storyboard Description

Homework 2

Storyboard Text

  • Problem Experienced
  • Solution Search
  • Product Discovery
  • Journey is looking to escape her daily routine with an annual trip with her travel mate. They need to feel connected with their destination before arrival and spend less time researching.
  • Product Experience
  • I like thisI don't like this
  • There are so many customer reviews to sort through and remember when researching for trip activities. Hard to have a place to store information for later.
  • Problem Alieviated
  • Journey finds an app, J'tour, to help view customer reviews, offers chat forums for helpful hints, and customizes shareable itinerary.
  • Beneficial Outcome
  • By filling out a questionnaire, J'tour, is able to customize recommendations for travel itinerary. Displays customer reviews by utilizing icons and videos.
  • I like thisI don't like this
  • "I get to chat with people who have been to where I want to travel. I can get personal recommendations before arriving."
  • Journey and her travel partner can plan a more local, authentic experience while traveling to a new destination.