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Storyboard Description

Concept: Show the product Creative Strategy: Resonance Message Formula: Demonstration

Storyboard Text

  • A young Dwight Howard is sleeping in the top bunk of his bed. He is dreaming of playing with the new basketball Lego set. One man can change the world by Big Sean plays the whole duration of the commercial. 5 seconds
  • Dwight's parents come into his room to wake Dwight up for his birthday. They leave a present behind and exit the room. Resonance; 5 seconds
  • Dwight opens the gift to find the new basketball Lego set he dreamed about! He's thrilled and climbs down from bed to begin playing with it. Show the Product, Demonstration ; 5 seconds
  • Cut scene to present day, Dwight is practicing at the Washington Wizards facility. 5 seconds
  • Cut scene, Dwight is getting chauffeured home from practice with a sad expression. 2 seconds 
  • Cut scene, Dwight is in his room joyfully playing with his personal Lego set. The screen turns black and the Lego logo appears with "If you can dream it ; you can do it" Show the Product, Demonstration ; 7 seconds
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