5 Economic Utilities
Storyboard Text
- Oh no! My soccer ball is flat. I need a new one!
- This is the factory where soccer balls are made.
- The Sporting Goods Store
- My brother drove me here so I could buy a new soccer ball.
- The 5 Economic UtilitiesShara VanPraagh
- I need the soccer ball for my game.
- Form Utility- Changing raw materials or putting parts together to make them more usefulExamples: rubber, leather, laces
- The Sporting Goods Store
- Can I pay for this soccer ball with cash?
- Place Utility- The place where a person can buy the product.Examples: sporting goods stores, malls that carry athletic brands, near tournaments or sports facilities
- The Sports Store
- Soccer balls for great prices sold here!
- Time Utility- Having a product available at a certain time of year or time of day.Examples: Soccer game or tournament
- Possession Utility- The exchange of a product for some monetary value.Examples: credit cards, debit cards, cash, gift cards
- Information Utility- Communication with the consumer about your product or service. Making people aware your product or service exists.Examples: Commercials, pop-up ads, billboards, advertisements
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