Data quality example 1

Data quality example 1

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  • ROBERTSON 2000! 
  • We're coming out with our new product, the Robertson 2000
  • To reach sales targets we thought of releasing some ads on social media to target the dominant demographic. Based off our data we find that it is the 15-24 age bracket. 
  • 25-34
  • 35+
  • 15-24
  • I think it would definitely reach a large amount of people
  • ROBERTSON 2000! 
  • That's a great idea Bill!
  • Sponsored: Hardware Depot
  • Brightest Light Bulbs on the Market! Only $9.99/ bulb!
  • 10 Likes       871 Dislikes
  • ROBERTSON 2000! 
  • instagram
  • What happened? Maybe poor advertising?
  • ~ 3 Months Later~
  • Following our advertising, the sales for the Robertson 2000 have been very low compared to last quarter.
  • The spent time and money advertising their product to the wrong age bracket all due to poor data quality. Data quality can make or break a company.
  • No! And we spent $5000 on those advertisements!
  • It turns out that nobody updated our data and there were mistakes and missing values.
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