Story about the entrepreneur of Heine-Allemagne and his magic spray
Heine Allemagne was one of five Brazilian children in a three-bedroom house in a small town in Brazil (Fiona,2014). He had to go to work when he was eight because he was born in the poor family; even toys were the expensive things to him (Roper, 2014)
When he was a kid, he dreamed to be a soccer player but it was just a dream because he had to struggle with five jobs for not going to bankrupt (Rober,2014)
In 2000 -when he were watching the free kick in the match between Brazil and Argentina in his parent's home- the question of the commentator, which was " will anyone ever find a way of keeping the wall in place?’, had impressed him (Roper,2014). Right after that, he thought " Right, I’m going to find a way to do that right now!”(Roper,2014)
We will help you !
He started working on that idea and thought that the product has to be cheap, biodegradable and looks like a white line but has to go away after that (Fiona,2014)
Then he went into the bathroom, took the tube of shaving foam and marked the line on his arm and he knew that it could be worked ( Fiona,2014)
At the time, Heine - an unemployed living with his wife and two kids- decided to ask the domestic factory to help him make a formula that the "white line" can disappear after minutes and can be safe with human skin (Wiliams and Solis, 2015)
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