wendy's storyboard

wendy's storyboard

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Storyboard Description

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Storyboard Text

  • Introduce Wendy
  • Swell Story
  • Picture of Swell Founder
  • Swell Continuous Innovation & Marketing
  • Bottle of S'well .. then its new bottles.
  • Outside In
  • Why did I tell the S'well story?
  • Story behind Swell - solving problem Listening to customers Viral marketing Cult following
  • Persona
  • Persona circle
  • Innovation - based on customer feedback -- new sizes, colors Marketing: Influencers and cult leaders Transition and tie to GES
  • Marketing in 2016
  • Why it matters Less about us MOre about clients Examples: Email Campaigns, New Website designs, re-organizing to focus on our Lines of Business, review of our brand, etc..
  • Outside In - Persona's, campaign based on business problems, continuous feedback Brand?
  • show cover of the book
  • closing: Marketing is getting in position to support outside in view of the customer We look forward working with you in 2016
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