B2C Marketing Cloud story board

B2C Marketing Cloud story board
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Storyboard Text

  • I LOVE ordering personal items online!
  • Mary the Marketer creates a targeted email in conjunction with Fred from Loyalty The Campaign offer includes a pricing Promotion and double Loyalty points for new customers. Mary and Fred design the Marketing campaign  and Loyalty program inputs.
  • Mary designed the EDM campaign journey and E-Mail for the Campaign
  • Sally the Loyalty Customer receives the email campaign promotion offer.  Although s gets distracted and  doesn't do anything about it. Sally receives the second offer to take action on the promotion. She clicks on the link, presented with a personalised landing page; with navigation hints to convert into the cart.
  • Sally adds the product to the cart; and decides to purchase another item with loyalty points.  She then checks out and pays for the product for Online Delivery or In-Store Pickup.
  • Fred reviews the progress of the Loyalty program with Mary. They review the marketing attribution from different channels and then performance tune the Loyalty function and any subsequent campaigns.
  • Mary analyses the results of the Campaign, produces a report for the CFO. Then reviews the attribution and performance stats in order to optimise the next Campaign
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