Mary the Marketer creates a targeted email in conjunction with Fred from Loyalty The Campaign offer includes a pricing Promotion and double Loyalty points for new customers. Mary and Fred design the Marketing campaign and Loyalty program inputs.
Mary designed the EDM campaign journey and E-Mail for the Campaign
Sally the Loyalty Customer receives the email campaign promotion offer. Although s gets distracted and doesn't do anything about it. Sally receives the second offer to take action on the promotion. She clicks on the link, presented with a personalised landing page; with navigation hints to convert into the cart.
Sally adds the product to the cart; and decides to purchase another item with loyalty points. She then checks out and pays for the product for Online Delivery or In-Store Pickup.
Fred reviews the progress of the Loyalty program with Mary. They review the marketing attribution from different channels and then performance tune the Loyalty function and any subsequent campaigns.
Mary analyses the results of the Campaign, produces a report for the CFO. Then reviews the attribution and performance stats in order to optimise the next Campaign