B2C scenario where marketing/sales are working on a voucher based promo campaign to sell into previous purchasers
Don't forget to offer Free Installation!
You will LOVE your new purchase!
Mary the Marketer is running a targeted email campaign that offers free installation to customers and a B2B Rebate Promotion to Retailers She segments the B2C customer data based on data collected in collaboration with retailers
(The email is sent to B2B2C customers...) Fred Fox, a Retailer, also receives the Campaign email... Fred meets with Sally from Sales about the Campaign - and decides to order in additional stock in consultation with Sally
Fred makes a sale to Jane, a prospect who received the email Fred logs into the B2B Supplier Portal to arrange delivery and installation
John in Customer Sales & Service arranges for the Free Delivery and Installation to occur through a "Crowdsourced" arrangement with several suppliers. John assigns the task to an installer nearest to the customer...
Fred gets the rebate from the Manufacturer! (Jane has a new piece of Furniture!)
Mary analyses the results of the Campaign, produces a report for the CFO. Then takes the lessons learned to optimise the next Campaign