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Storyboard Description

Characters in the B2B2C Scenario

Storyboard Text

  • Mary the Marketer is running a targeted email campaign that offers free installation to customers and a B2B Rebate Promotion to Retailers She segments the B2C customer data based on data collected in collaboration with retailers
  • (The email is sent to B2B2C customers...) Fred Fox, a Retailer, also receives the Campaign email... Fred meets with Sally from Sales about the Campaign - and decides to order in additional stock in consultation with Sally
  • Fred makes a sale to Jane, a prospect who received the email Fred logs into the B2B Supplier Portal to arrange delivery and installation
  • John in Customer Service arranges for the Free Delivery and Installation to occur through a "Crowdsourced" arrangement with several suppliers. John assigns the task to an installer nearest to the customer...
  • John gets the rebate from the Manufacturer! (Jane has a new piece of Furniture!)
  • Mary analyses the results of the Campaign, produces a report for the CFO. Then takes the lessons learned to optimise the next Campaign
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