bulbs--brighter your life
WS: Night Falls, quiet city, building lights up.
Zoom: from outside building view to one apartment view with light off
Pan: from left to right, moving with the man walking towards to the light. The man walking into the room and put a normal bulb on the light, then the room lights up.
Cut to: Switch to the outdoor view, all the buildings light off, become a dark city. With the man use the normal bulb lights up his apartment, make others can't use the light. so all the buildings lights off except his.
Zoom: from the dark outdoor view to indoor view. Pan: the man's wife walking to the screen with Brand Bulb and walk to the light. CU: She changes the brand Bulb instead the previous one. focus on brand Bulb. Zoom: From her hands to the whole apartment, the room brighter than before.
Cut to: From the apartment to the outdoor view. WS: the whole screen looks brighter. All the buildings light up after she changes the brand Bulb and brighter than before. More people use energy saving Bulbs, save more energy and bright more life.
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