*What was the most challenging part of PCP journey? **PCP discussion and LEMTRADA ***What kind of material you think it could help to make your PCP call even better ?
*Opening for the right patient of my product. **Poster illustrating LEMTRADA efficacy and AEs management guidelines. RTD of MDT in SGH. Interactive e-detailing.
Patient: 30-year-old Female. Background: Relapsing Remitting Multiple Sclerosis (RRMS). Progressing on other DMTs. Husband is her primary caregiver. Anxious about worsening symptoms. Fearful of side effects of medication. Scared by reading about the disease.
MS patients do online research and they are key decision maker in selecting treatment. Patient considerations are disability improvement, absence of continuous treatment, Anti-GBM autoimmune event associated to LEMTRADA.