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  • Oh man... I forgot to buy groceries... I hope I could order grocery from Amazon just like I buy other things from it !
  • Why there are so many people today!!!
  • I really hope there is a better way to shop groceries... 
  • Be Cool... Almost there...
  • We are here to make convenient grocery shopping come true!
  • Yes! we are going to take over kitchen segment with helps from Whole Foods' data.
  • Um... $13.7B for Whole Foods? We better use it well.
  • Jeff's apartment Jeff returns home from work and feels very hungry. However, the refrigerator is empty because he was too busy to go grocery shopping during the past week. Action: Jeff decides to go to nearby supermarket (5 miles away) to buy groceries.
  • Meeting Agenda 1. What: Increase upselling in grocery segment 2. How: Using analytical approaches to study Whole Foods' data 3. Results: Increasing grocery sales revenue & taking over kitchen in the U.S.
  • we should fund our analytical team to do their jobs.
  • But what should we do to make things work?
  • We should predict our customers' purchasing habits.
  • Nearby supermarket The store is full of people. Jeff stays in a line for more than 10 minutes, but there are still many people before him. Action: Jeff feels so frustrated and complains about the slow moving line.
  • It looks like we have successfully predict our customers' purchasing habits.
  • ... sales data... from marketing team... grocery sales... increased by 35%... 
  • The CEO's Office Amazon's CEO notices the customer demand and acquires Whole Foods. Action: Amazon's CEO discusses the outcome of acquisition of Whole Foods with Amazon's CMO. 
  • Amazon just delivered groceries I often bought before. It's really convenient.
  • Amazon's meeting room Amazon's marketing team sits together and discusses how to make project work. Action: The marketing team managers talk about how to use whole Food's data.
  • Amazon's headquarter After the countless hours of studying Whole Foods' data, Amazon finally figure out ways to increase its grocery sales.  Action: A text message shows on the tablet's screen.
  • Groceries have been delivered to his apartment. Amazon understands Jeff's purchasing pattern and reorder his frequently bought groceries automatically.  Action: Jeff returns home from work and decides to cook a decent meal to treat himself. 
  • Amazon Fresh
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