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  • Glida: 1
  • "My food is cold! The map said you were here 10 minutes ago."
  • "I'm sorry! The GPS pin is in the middle of the street, not at your actual door."
  • The user is frustrated with cold food and late deliveries, while the courier struggles with inaccurate GPS data. We define the problem as a "last-mile navigation gap" where couriers can't find specific apartment doors.
  • Glida: 2
  • "Great idea! I can also add a note about the broken doorbell.""Great idea! I can also add a note about the broken doorbell."
  • What if the app let you take a photo of your house and drop a 'Walking Pin' for me?"hat if the app let you take a photo of your house and drop a 'Walking Pin' for me?"
  • The team brainstorms a solution to bridge the communication gap. We transition from a rough idea to a working prototype of a "Visual Arrival Guide," allowing the customer to upload a photo of their door and a custom-drawn map to guide the courier directly to the entrance.
  • Glida: 3
  • "No more getting lost. This makes my job so much faster!"
  • "The food is steaming hot! This new design saved the dinner."
  • The final design results in a 40% faster delivery time and higher food temperature. Both the customer and the courier are satisfied, proving that visual navigation tools solve the "last-mile" frustration.
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