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Ad Agency Pitch - Marketing and Advertising Example

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Ad Agency Pitch - Marketing and Advertising Example
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An ad agency team (account manager, copywriter, art director, media buyer) pitches a Lost and Found Week campaign for TagBack to its founder, Jordan.

Storyboard Text

  • Glida: 1
  • Account Manager
  • Goal: 60 packs by winter break
  • You want 60 packs sold by winter break, to parents and coaches. Here's our plan.
  • Account manager: the client's goal and audience.
  • Glida: 2
  • Copywriter
  • 142 hoodies. Zero names.
  • Our idea is Lost and Found Week. The headline: '142 hoodies. Zero names.'
  • Copywriter: the big idea and the words.
  • Glida: 3
  • Art Director
  • Lost and Found Week
  • Bright orange labels on the pile of gray hoodies. You can't miss them.
  • TagBack
  • TagBack
  • TagBack
  • Art director: the look.
  • Glida: 4
  • Media Buyer
  • Budget: $100
  • $60 to print the pick-up line banner, $40 to promote the Friday post, and the free announcements video.
  • Media buyer: where the ads run and the budget.
  • Glida: 5
  • The Client's Question
  • Budget: $100
  • Why not spend the whole $100 on social media?
  • The client's tough question.
  • Glida: 6
  • The Team's Answer
  • Your buyers are parents and coaches; the banner reaches them in the car line every day. Approve today and we launch Monday.
  • The team's answer and next step.