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Marketing Plan Worksheet - Marketing and Advertising Example

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Marketing Plan Worksheet - Marketing and Advertising Example
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A one-page marketing plan for TagBack: the goal, target market, SWOT analysis, and the 4 Ps.

Storyboard Text

  • Glida: 1
  • Goal
  • Sell 60 packs by winter break.
  • WINTER BREAK
  • TagBack25 labels
  • Sell 60 packs by winter break.
  • Glida: 2
  • Target Market
  • Parents at Lincoln Middle School: about 600 families
  • The town's youth coaches: 12
  • Parents at Lincoln Middle School (about 600 families) and the town's 12 youth coaches.
  • Glida: 3
  • SWOT Analysis
  • StrengthsCheap, waterproof, and no personal information on the label.
  • WeaknessesUnknown brand; sold at only one school.
  • OpportunitiesFall sports season; the school donates two bins of lost clothes every June.
  • ThreatsCheap labels sold online; families who think a marker is good enough.
  • Strengths and weaknesses are inside the business; opportunities and threats are outside it.
  • Glida: 4
  • The 4 Ps
  • Product25 QR labels
  • Price$10
  • TagBack
  • PlacePTA order page and game-day table
  • PromotionLost and Found Week campaign
  • TagBack
  • One line for each P, built on the SWOT.