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Steps of Selling

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Steps of Selling
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Storyboard Text

  • STEP 1 THE APPROACH
  • Great! My name is Matt. I'm interested in buying a car.
  • hi, welcome to the car dealership. My name is Tom. How are you?
  • STEP 2 DETERMINING NEEDS
  • I am looking for a smaller car that is good for everyday use. I would like leather seats.
  • What are you looking for in a car? Lets talk about your wants and needs., Matt.
  • STEP 3 PRESENTING THE PRODUCT
  • cool, lets look inside.
  • here is our small car lot. I believe this tan car is a good place to start
  • IN THIS STEP THE SALESMAN GREETS THE CUSTOMER FACE-TO-FACEINTRODUCE EACHOTHER
  • STEP 4 OVERCOMING OBJECTIONS
  • no worries, I can show you those!
  • THIS STEP IS KNOWING WHAT THE CUSTOMER IS LOOKING FOR IN ORDER TO DECIDE WHAT PRODUCTS TO SHOW
  • STEP 5 CLOSING THE SALE
  • Great, lets get you all set up!
  • EDUCATE THE CUSTOMER ABOUT THE PRODUCTS FEATURE AND BENEFITS EXPLAIN ADVANTAGES OVER COMPETITION 
  • STEP 6 SUGGESTION SELLING
  • Sure, sounds great!
  • LEARN WHY CUSTOMERS RELUCTANT TO BUY PROVIDE INFORMATION TO HELP CUSTOMER MAKE A SATISFYING BUYING DECISION
  • I like this car, I was just hoping for black interior
  • GETTING THE CUSTOMERS POSITIVE AGREEMENT TO BUY
  • I will take the car with the black interior, I love it!
  • SUGGEST ADDITIONAL MERCHANDISE SUGGEST SERVICES TO SAVE MONEY
  • Could I interest you in a gas card? If you get your maintenance done at our store, you will get a gas discount card.
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