När man förbereder sig för framtiden, deltar företagen i strategisk planering. Denna process tittar på faktorer både inom och utanför företaget, och använder ofta SWOT-analys eller liknande ramar för att organisera den genererade informationen. Strategisk planering som granskar externa faktorer kallas miljöskanning.
PEST analysis example with storyboards- business and strategic analysis
Storyboard Text
Glida: 1
Political
• Domestic widget licensing bill to be voted on• Privatization of Swedish widget industry imminent
Glida: 2
Economic
• Widget raw materials prices projected to rise over the next 5 years• Local unemployment very low (may increase turnover)• Inflation rate is falling again
Glida: 3
Social/Cultural
Sold
• New immigrants more likely to need widgets• Widgets continue to be viewed as traditional• Sustainable widget production more important to consumers• Retiring boomers (less likely to replace widgets)
Glida: 4
Technological
Widgeter Mk. IV
• Mk. IV widgeter currently cuts raw materials by up to 2%• Little RD funding for widget innovation• Little room for further automation of widget manufacturing